Navigating the B2C Waters: On Manual Work, Product-Market Fit, and Seamless Scaling
In the tempestuous world of business-to-consumer (B2C) startups, “If you build it, they will come” is less a mantra and more a fantasy. Instead, a more accurate aphorism might be: “Find the right market, solve their problem, then scale it up — efficiently!” It sounds simple, right? But the waters can be rough, and one needs a strategic compass…
