Bootstrapping a startup

6 Steps Startup Bootstrap: Turning Limited Funds into Limitless Potential

Sed
8 min readAug 22, 2023

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Once upon a startup…

Picture this: You’re bursting with an idea, passion flowing through your veins, and a vision of the next big B2C app. Funding? Ha! Who needs investors when you’ve got guts, grit, and just enough cash to keep the lights on? Welcome to the thrilling world of bootstrapping. Let’s see how you can make magic on a shoestring budget!

What does Bootstrap Mean?

/ˈbuːtstrap/
verb
get (oneself or something) into or out of a situation using existing resources.
“The company is bootstrapping itself out of a marred financial past”

Imagine you’re MacGyver, the crafty agent from the ’80s who could whip up a helicopter from a paper clip, chewing gum, and some tinfoil. Now, think of a startup. If MacGyver was launching one, he’d be “bootstrapping.”

Bootstrapping is all about launching and growing your business using your own resources, without reaching for outside investors’ wallets. It’s the art of entrepreneurial hustle, where every dime is stretched, every free tool is maximized, and ingenuity is the name of the game.

Let’s step into the entrepreneurial time machine! Picture Sarah, an aspiring…

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Sed
Sed

Written by Sed

Sed has been working for 16 years in product and engineering, always laser focused on building sustainable product ecosystems.

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